Social media Social networking websites Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.
Follow after the well-known social media network such as Facebook and Twitter, Instagram has joined in the trend in and provided another favorable marketing platform for marketers to interact with their customers.
Instagram is a worldwide used social media network, which has been used as a marketing tool by many global business companies. It is a significant marketing tool that allows business communication to take place. Through Instagram, marketers are able to interact with their customers by sharing photos and videos and leaving comments as a way of sharing information; receiving comments and likes as a way of gaining feedback from customers.
In this paper, discussion on how Instagram can be used as a marketing tool in social network marketing will be done.
Instagram, Social Network Marketing, Marketing tool 1. Unlike the past, traditional marketing strategy such as television commercials and newspaper advertisements do not give much impact to the customers these days Or, People in the present day are likely to attach to the online services.
Today, social networking is said to be an important part of our life. As technology improve, we are most likely to engage ourselves more to electronic devices. As social media is getting more popular, marketers have to quickly adapt to the social networking space to be able to interact with customers Fanning, n.
Social media, an online community that target to provide a space for people to communicate has now become a well liked channel for brand marketing Hassan, Following after social networking sites such as Facebook and Twitter, Instagram came in and in Januarythere are already million people using Instagram Costill, These social networking sites do not only provide user to expand personal network but also provide a platform for the business people to interact with potential customers Blackman, Hence, social media is affecting the phenomena of marketing.
Currently, there are many different industries are advertising their product and services through social media. Through social media, big business can do better and small business can become better known without putting much investment on advertising Zarrella, Social media has turn to one of the most favored marketing strategy used by the business people around the world Hird, Social Network Marketing A social networking site is a site for one to connect with people from their offline network and also people they know through an online community.
Looking at the opportunities gained through social media to interact with potential customers, social networking sites have become a hot issue for marketers Zarrella, Social network marketing has included both the traditional and the non-traditional sense of marketing strategy Cowden, Cowden also stated that social media has not only allow the companies to interact with their customers, but also allowing the customer to interact with other customers.
To conduct successful social network marketing, it is important to first determine who are the target customers for that business. After determining the target customers, one can look into the most suitable platform to communicate with the targeted customers.
It is important to pay attention on what the customers want and not bury them with excessive information and resources Endres, Endres also mentioned that many businesses make a mistake on demanding on the quantity of their followers instead of understanding who are the people that are interested in their business.
Social network marketing is a marketing involving online communities.
Many international companies acknowledge that social network marketing is a potential marketing platform Neti, This has showed a significant amount of the popularity of social network marketing among the business people.YouTube, 3, photos are shared on Instagram, and websites are created (James ).
The advent of social media has created a new landscape which lays out a new grid of personal connections. Between Instagram, Facebook, tumblr and snapchat, facebook is more popular among the males and snapchat among the females but Instagram seems to show more visits than any of these 4 4.
Women spend more time using social network than men. Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that . Facebook is over for teens - and Instagram and Twitter are the most popular social networks among American children Researchers found Instagram was first, Twitter second and Facebook third Apple.
Followers, Following, Posts - See Instagram photos and videos from Impact Network (@impactnetwork). To put it simply, there‘s a lot of bad side effects when using Instagram. I first started my account in , if I remember correctly. Currently, I‘ve made up my mind and it‘s been roughly a .